Category Archives: Uncategorized

Today we asked the question:   Experience is definitely the word of our 9th UTS-day! (@Sosocialbe very simple: the customer experience!!! fanastic or appalling #research #UTSQ9, @katrijn_windey Extremely good or bad experience with product/service #UTSQ9, @SpikeyBXL Great or lousy customer … Continue reading →

More and more brands are discovering the wonderful world of Twitter. So, we asked consumers the question: Is there a danger for brands NOT being on Twitter? #UTSQ8 @philipferdinand makes a great observation:   The world of twitter is full … Continue reading →

To start of this beautiful Monday morning we asked tweeters the question: What do you think if a brand starts following you on Twitter? #UTSQ7 Do tweeters see being followed by a brand as a positive thing? Or rather as … Continue reading →

Today, we asked ourselves the question: According to you, who is the best person to manage the Twitter account of a company? #UTSQ6 When we go over the tweets of today, we can conclude that there are plenty of options … Continue reading →

Just because brands are on Twitter doesn’t mean that they are actually doing a good job. That is why we asked the question:  What three brands are doing a great job on Twitter? And why exactly? #UTSQ5 It seems that … Continue reading →

Today was another UTS-day! And, what a great day it was. We asked a question, you gave us great answers!  What are the top three things you expect from brands on Twitter? #UTSQ4 Ok, some consumers aren’t following brands (@SvenOrnelis … Continue reading →

 Today was UTS-day! Ultimate Twitter Study day, HOORAY!  So, we asked the question: What is the best thing you’ve ever seen from a brand on Twitter? #UTSQ3 It seems that tweeters appreciate brands that have a (constant) personal interaction with them. On top … Continue reading →

The Ultimate Twitter Study is back! Oh yes, yes it is! This time our focus lies on brands and companies. We want to gain insight on how consumers think about the activity and presence of brands on Twitter, as well … Continue reading →

As we said before, we want to map the use of Twitter within companies and gain insights in how brands use Twitter as a medium within their communication strategy and how this could be improved in the future. If you have … Continue reading →

Do you speak Spanish? If yes, you should definitely have a look at the following study conducted by IZO, a specialized consultancy firm in Customer and Social Media Experience Management. Check http://www.izo.es/twitterengage/ for the website or http://www.izo.es/twitterengage/informe-twitter-engage.pdf for the pdf. … Continue reading →