Author Archives: Hanne

As we said before, we want to map the use of Twitter within companies and gain insights in how brands use Twitter as a medium within their communication strategy and how this could be improved in the future. If you have … Continue reading →

Do you speak Spanish? If yes, you should definitely have a look at the following study conducted by IZO, a specialized consultancy firm in Customer and Social Media Experience Management. Check http://www.izo.es/twitterengage/ for the website or http://www.izo.es/twitterengage/informe-twitter-engage.pdf for the pdf. … Continue reading →

First of all: thanks a lot for the replies! As we said before, this first question was an easy one to get in the game. There’s some more thinking to come, get yourself ready for the following questions! As promised, we will always … Continue reading →

It’s been said a thousand times: Twitter is big business nowadays. Mariah Carey got her fans to guess the names of her newborn twins on Twitter, the death of Osama Bin Laden was announced on Twitter ahead of traditional news … Continue reading →