Today we asked the question:
Experience is definitely the word of our 9th UTS-day! (@Sosocialbe very simple: the customer experience!!! fanastic or appalling #research #UTSQ9, @katrijn_windey Extremely good or bad experience with product/service #UTSQ9, @SpikeyBXL Great or lousy customer service, outstanding products, good advertisement #research #UTSQ9)
It seems to be that this question has an answer that is the same for most tweeters. Most consumers tweet about a brand when they have something to say about the experience they have with said brand. Surprisingly there seems to be no difference between negative and positive experiences as both of them are likely to be shared (@KarolienHessels A negative experience or an extremely (or even surprisingly) good one #UTSQ9).
So, if consumers can experience your brand on Twitter then it will be likely that they will tweet about you! While this is true for our follower base, we know from other research (social media study 2011, coming up) that most experiences shared online are positive… Maybe twitter is more negative than other social media channels, or is this just coincidence?