More and more brands are discovering the wonderful world of Twitter. So, we asked consumers the question:
Is there a danger for brands NOT being on Twitter? #UTSQ8
@philipferdinand makes a great observation:
The world of twitter is full of tweets about brands. Opinions, positive / negative experiences, etc. are just a few of the things consumers tweet about when it comes to brands. Being on twitter can help brands gain more insight about what is being tweeted about them. And, this way they can even start the conversation!
But, is it really a danger for brands to not be on Twitter? Most consumers seem to think not being on twitter equals missing out on opportunities (@dadovanpeteghem it’s twofold: you miss out on opportunities and you might miss out on a crisis around your brand, f.e. #carglasszuigt #UTSQ8).
And, when consumers start tweeting negative experiences or when things go bad… that’s where the danger lies! (@Sportcareers #UTSQ8 … that’s a real danger. Not being able to handle your crisis communication is a real danger)
Plus, Twitter can help brands notice when negative talk (actually, negative tweet) is going around. Just as @dadevanpeteghem points out… #carglasszuigt (Not something you want consumers tweeting about you, is it?)
The real risk for brands isn’t that they aren’t on Twitter but that their competitors are! Especially when their competitors are doing a good job and starting conversations with consumers.
So, to sum it all up… the danger for brands not being on Twitter equals missing out on opportunities, missing out on a possible crisis and the possibility of losing clients to brands / companies that are on Twitter.