Today, we asked ourselves the question:
According to you, who is the best person to manage the Twitter account of a company? #UTSQ6
When we go over the tweets of today, we can conclude that there are plenty of options to who should be managing the Twitter account.
First of all, should only one person be tweeting? (@thebandb only one person?) Apparently the size of the company and the goal of the account should be taken into consideration (@SpikeyBXL Depends what the account is for. Comm building/Cust Serv/PR(opaganda)/Market engagement? #Twitter #research #UTSQ6) It seems like there are plenty of options (social media experts, PR, MarCom, …) but ideally the account should be under the wings of 1 expert department with maybe a supervisor (Big company) or even better, the CEO (small company)
Now, who should this person be? It appears that it is import that this person has a quick access to information and needs to have enough impact on issues. It should be someone with enough influence to be listened to when he tells management what he learns and the ability to fix problems. @chrisdemeyere basically, the conversation manager. And, maybe even more important, the tweeter should be @vermeiretim a digital native who speaks Twitter-language.
Voila, there you have it! The person who should be managing your companies Twitter account is someone who (1) has enough influence to be listened to and (2) who speaks the Twitter-language.