Just because brands are on Twitter doesn’t mean that they are actually doing a good job. That is why we asked the question:
What three brands are doing a great job on Twitter? And why exactly? #UTSQ5
It seems that ‘personal brands’ are doing a lesser job (or maybe just not being noticed enough as a brand) on Twitter than ‘real brands’. None of the answers are linked to gurus in a certain domain, CEO’s and founders of companies or even celebrities. The brands that are mentioned represent all different kind of sectors such as sports, leisure, entertainment and industry.
Brands that are most mentioned are Mobile Vikings, Telenet and KLM (especially for their good social-customer-service). Hema, Aveve, StuBru, Heineken, etc. were also tweeted for doing a great job. Also @FCBarcelona and@NikeFootball are mentioned for their great content and live reporting.
Most of our consumers seem to like the action of certain brands Twitter because of their constant interaction and the assistance they give on Twitter.