Today was another UTS-day! And, what a great day it was. We asked a question, you gave us great answers!
What are the top three things you expect from brands on Twitter? #UTSQ4
Ok, some consumers aren’t following brands (@SvenOrnelis #UTSQ4 on Twitter I prefer People 2 Brands) and others want them to stay away (@Wolfr_ to stay away?). But, most consumers do follow brands on Twitter. And, they know exactly what they expect from them!
So, what are these expectations?
Honesty, interaction and helping seem to be the most common expectations. Tweeters expect brands to listen to their questions / problems and help find quick solutions. They expect a great deal of interaction! Especially DM response.
Authenticity also seems to be very appreciated. Consumers want to experience a real connection (@ort to not act as one of them, but one of us. Has to feel like you know someone on the inside) and personal reactions. Treat your followers as equals! Also, they don’t want to feel like they’re talking to a robot (@philippebossin engagement, honesty (e.g. no fake “Charlotte” > @telenet), personality).
On top of that, they want relevant information. No broadcasting! No peptalk! And definitely no spamming.
Overall, consumers expect brands to be active and interactive! So, if brands want to gain (happy) followers they need to adapt to consumers. All you have to do is help & inspire them. And, once in a while… make them smile =)
